The original and still the benchmark. Cadbury Dairy Milk in the 95g sharing block — that unmistakable glass-and-a-half creamy milk chocolate in the purple wrapper that needs no introduction anywhere in the world.

This is the £1.75 price-marked pack, supplied by the full case of 22 bars. If you stock one UK chocolate line, make it this one.

Unit size: 95g bar
Case: 22 x 95g
Origin: United Kingdom
Suitable for vegetarians

Allergens: Contains milk. May contain traces of nuts, wheat and soya.