In 1978, The Hershey Company introduced WHATCHAMACALLIT Bars made of peanut butter crisp coated in a thin layer of chocolate. In 1978, candy chemists modified the formula to include caramel, peanut-flavored crisp and great chocolate taste!

Hershey Whatchamacallit Standard Size 36 Units.

Package Dimensions: 9.3 x 6.1 x 3.6 inches